The idea behind the design was that the box logo should end up in a position of empowerment again, in line with Barbara Kruger’s art, and away from the men only streetwear brand that hijacked her visual language.
The design that was used on the cover of the 2nd edition of the book Inferior: How Science Got Women Wrong and the New Research That’s Rewriting the Story by Angela Saini. It is an amazing and eye-opening read! I can not stress enough how every woman on this planet should have read it. I am super honoured by the association!
50% of the profit will be donated to https://www.refuge.org.uk
Once a year in January.
It’s a screen print on a 80% Combed ringspun cotton, 20% Polyester Weight: 280gsm white Russell Hoodie